Video Production in the Hospitality Industry
There’s Video and there’s Video . . .
“the videos are always of high production quality and, crucially, have created great viewing figures for us.”
Amanda Afiya, Editor, ‘The Caterer’ (2015)
We provide creative Video Production for the Hospitality Industry in High Definition using a combination of video cameras and DSLR’s There are some real benefits for having Digital Video as part of your Digital Campaigns. Video helps communicate your messages and helps making the service aspect more tangible.
What are the Benefits?
- Quality and relevant Video engages your audience, improving website retention and Google ranking.
- Video can help drive traffic to your website through Search Engines.
- Helps differentiate you from your competitors.
- Can improve conversion rates through ‘goal’ setting and establishing ‘funnels’.
- Can be optimised through ‘sharing’ within Social Media.
- Improves Page Ranking ‘time on page’ increases through viewing Video.
- Video can help ‘up sell’ your product or services making them more tangible.
What makes for successful Video Production?
- Relevance is key to ensure viewer retention.
- Developing a strategy within the marketing function.
- Having a clear ‘brief’ with aims and objectives
- Understanding how Video will be integrated within your Digital Marketing Strategy
- Understanding the style of Video required.
- Optimising through a range of Digital campaigns, Social Media and sharing.
- Measurement using analytics, metrics and ROI.
Video Production Mix Considerations?
- Information: Interviews and How to, Videos
- Educational Video
- Promotional Video
- Creative Video
- Training /tutorial Video
- Viral Video
We can help you plan your Video Production Strategy.
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer, 2013)