Hospitality Photography

Quality photography provides “high impact” imagery, that has the power to communicate your message through print, websites and viral marketing effectively.

“You’re first 10,000 photographs are your worst.” Henri Cartier-Bresson. On that basis we feel we must be moving in the right direction by now! We have been providing creative digital photography for the Hospitality Industry and associated sectors for 15 years plus. Photography clearly can have strong resonance and presents a multitude of benefits that can be integrated with both on and off line marketing campaigns.

The Benefits

Quality and relevant commissioned photography provides ‘high impact’ for customers, prospects and users.
Can differentiate your business from competitors.
Photography can have a high ROI and may only require refreshing on an annual basis.
Can optimise and communicate your ‘offer’ better, ‘up selling’ your services.
Photography using people can help make your service more tangible.
Helps improve website retention, ‘stickiness’ levels, improving Page Ranking with Google.
Commissioned photography over picture library reduces the ‘not quite right, but will do’ approach can be a disadvantage.

What makes for successful Photography ?

Having a clear ‘brief’ with aims and objectives.
Using professional and experienced photographers.
Understanding where photography will be utilised within the different digital channels and campaigns.
Understanding the style and mood of photography wanted.
Ensuring that new photography is ‘optimised’ using on and off line campaigns.

"Hospitality Media is fantastic to deal with. They are always so flexible and professional and deliver great results, whatever the brief."

Joanna Harvey, Head of Restaurant Marketing and PR at Ignite-Group Ltd (2011).