William Murray – Kraft Heinz

Hills Burger with Kraft Hienz Mayonnaise

Objective 

To produce two videos for William Murray Communications in relation to Heinz Selection for their web landing page and social media. 

Location  Hills Brecon, Cyrmu, Winner 2022, National Burger Awards. 

Overview 

The brief included one long form and one short form video .  It involved capturing interviews with Owain Hills and customers. In addition capturing Kraft Heinz products and ‘Award Winning Hills Burgers’. We filmed burgers being prepared and cooked using the Kraft Heinz sauces creating their famous firecracker burgers.

Production

A crew of two camera operators capturing specific content including aerial filming and B Roll.

Equipment

X 1 camera – Interviews and wide shots, using Canon C300

X 1 camera – Canon R5 and Ronin Gimbal 

DJI Mavic Pro II 

Lighting

Using the beautiful available light.

Editing

Back at our studio we used the full Adobe suite.  We reviewed  the footage to select the elements to build out the story for the long form video.

The story developed by William Murray was about how through Hills joining the Heinz Selection community, they’ve achieved successes through running a limited time offer on their Firecracker Burgers. 

Short Form – Partnering with Kraft Heinz on a Limited Time Offer gives you the opportunity to engage with a whole new audience, enjoy increased brand visibility and have support with your marketing and business objectives.

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