What William said:
‘Creative, professional and efficient with an added personal touch. Hospitality Media were key in the launch and progress of my Kickstarter Campaign. Great to work with and supportive throughout. I can’t thank the team enough for their hard work and dedication’.The Social Media campaign was scheduled for a set duration to coincide with the Crowdfund.
Firstly we created the assets,: main video, interview videos, promo trailer, memes and gifs using both stills and video. We also facilitated by adding various messages and text.
With this armoury of content we then seeded the various platforms with the these assets daily. Over 150 pieces of asset was placed on Social Media platforms. On average x 5 pieces of asset per day was scheduled and mixing up the content. This was a collaborative approach as William also wanted to add his personal touch.
We created a main video for the Kickstarter Crowdfunding Video, Promo Trailer, Interview Videos, Video Memes and Gifs.The social media campaign was successful for several reasons:
- Quality, quantity and diversity of creative assets
- Timeframe, short and pressurized to reach the target
- The reputation of the William Curley Brand
- Chocolate
- Crowdfunding – relevant and raises in
Promotional tools:
The campaign was supported through strategic social media planning. Specific sponsored targeting on Facebook took place. A shortened bitly code was also generated for aesthetic and tracking. Over 150 pieces of assets was placed on Social Media. On average 5 pieces was uploaded daily through scheduling which involved the various tagging and use of #hashtags.
Results Overview:
Instagram:
Video clips: interviews and stills: >10K
Stills: Likes: >6K Daily Stories
Bitly Link: Clicks: >4K
Facebook: Video views: >12K
Twitter: Likes: >2K
Video views: >8.5K
Crowdfunding Target was achieved >£80K
What William said:
‘Creative, professional and efficient with an added personal touch. Hospitality Media were key in the launch and progress of my Kickstarter Campaign. Great to work with and supportive throughout. I cant thank the team enough for their hard work and dedication’.What William said:
‘Creative, professional and efficient with an added personal touch. Hospitality Media were key in the launch and progress of my Kickstarter Campaign. Great to work with and supportive throughout. I cant thank the team enough for their hard work and dedication’.