Social Media Case Study

To support and execute the ‘social media campaign’ agreed with Dillon Morrall in relation to the Spanish Wine Awards 2018 and the Foods and Wines from Spain Autumn Roadshow using #eatspaindrinkspain

Creating assets

In July, at The Worx, the Blind Tasting of all the entries took place. We took images of the judging process including the prestigious selection of judges.  These images were then used for brochure, web and social media.

We then provided still life photography in the form of taking 106 bottle shots which were then used on a specific web page, tasting brochure and for social media.  

The Social Media Campaign 

The focus in terms of the Spanish Wine Awards was to create ‘noise’ on selected social platforms daily throughout the duration of the Roadshow: October-December.  The importance was the tagging of producers, retailers, the wine event, judges, bars and restaurants, thus supporting all parties with on-line PR.  Each wine was posted on Twitter and Facebook (Foods and Wines from Spain Facebook Page was created).

Dillon Morrall Wine PR arranged six tastings in 6 major cities throughout the UK that Wines from Spain were involved with including: Three Wine Men, The Wine Gang’s Winter Festival and Love Wine Festival. These all were promoted on: Twitter, Instagram and Facebook (paid promotion).  All tickets for Food and Wines from Spain Masterclasses and were ‘sold out’ which were hosted separately by Tim Atkin MW, Charles Metcalfe and Anthony Rose. 

The social media strategy involved promoting these events using the range of assets and tagging the relevant wine festival and location. This involved several posts daily on the preferred range of platforms.  Wrapped around these events were  ‘on’ and ‘off’ trade events at ‘independents’ in each of the cities.  These too were promoted on social media to generate awareness and demonstrated support for the independent.