Overview
Commissioned by Open Door PR to produce a masterclass video of a recipe created by William Curley MCA, the most awarded Chocolatier in the UK. William has teamed up with Lakeland Dairies Foodservice and using their new Comelle soft serve ice cream created a stunning Easter sundae. William demonstrated some incredible chocolate work including sea salt caramel Easter eggs, chocolate nests, bird tuile wafer and more! The brief also included creating a trailer to use on their social platforms as well as photography of the final ice cream together with product shots.
View the full Masterclass Video and Masterclass Recipe Guide
The Process
A crew of two together with the team at Open Door and Lakeland Dairies were present. The filming took place at Lakeland Dairies bespoke professional kitchen in London and as we were familiar with the location a recce was not required. We have filmed with William on other occasions and accustomed to his style of demonstration which made things easier on the day. The filming took a day to capture all the elements with some use of slow mo. The photography element we captured at the end of the filming. This was followed by a two day edit to create the masterclass video and trailer with graphics. Once signed off they were outputted ready for the client to use on their website and social platforms.
X 1 Canon C300 MKII
X 1 Canon C70
X 4 Panel lights
Audio equipment, white mic, to camouflage with chef whites
Software – Adobe Premiere Pro
Outcome
The deadline was reached in time before the Easter weekend. Data analysis is on-going in terms of reach and engagement.