Objective
To create from a provided script an animation about the cost of living crisis that is affecting Hospitality people. This is a real story whereby the character, Rochelle, has been anonymised.
Overview
We continue to create our motion graphic series with Hospitality Action, following on from the success of Poppy’s Story. Now watch and listen to Rochelles’s Story, a ‘Story of our Times’. This is the 4th animation in the series which is used for fundraising. The charity provided the script which was about the cost of living crisis and how it’s affecting Hospitality people. We created the storyboard and once agreed Louise Russell Design created the vector graphic files. Our animator, Holly started the build using Adobe After Effects. There were to be a couple of voiceovers which we organised through a local sound studio Lana Banana Recording Studio.
Outcome
This is a powerful story of how Hospitality people are struggling with the current cost of living crisis and how through Hospitality Action’s fundraising is supporting its people and families on multiple levels.
The video has been played at various events as a form of fundraising at a range of events including The Foodservice Cateys. It has also been seeded through digital platforms.
See more animation at Limewood Productions