‘We love working with Hospitality Media. They understand the industry and know exactly what works to drive engagement through visual content. The chef video’s and photography they shot were instrumental in helping to drive 25% of all traffic to Santa Maria’s web shop. I have no hesitation in recommending https://hospitalitymedia.co.uk/wp-content/uploads/2019/06/MI-1-1.jpg and his team’.Anita Murray, William Murray PR & Marketing
Overview
To produce Quarterly content for William Murray’s client Santa Maria Foodservice.
Brief
A combination of Photography and Video assets working quarterly with a different chef. The line up were as follows:
- Q1 Elly Wentworth – Taste of Devon, The Angel
- Q2 Kuba Winkowski – KUBARN
- Q3 Lee DeSanges – Baked in Brick, Birmingham
- Q4 Scott Goss – Verdigris, Tonbridge
We created and edited all the assets, developed a style and established the music that was to be used throughout in conjunction with William Murray.
- 1x long form recipe video
- 3x short ‘teaser’ videos
- 3x long form ‘hero spice’ videos
- 3x ‘short teaser’ videos for each
- 50x images including portraits, Main dish and product stills
- 20x Gifs
- 86x pieces of content total (long form videos, teasers, images and Gifs)
Production
A crew of 2, sometimes travelling the night before the shoot to the location. The account manager and client would also attend the shoot.
- Portraits of the chef was taken first at the location.
- A range of video content was filmed of various dishes and the separate spices used. The production involved two cameras and was filmed in situ.
- Stills of the finished dishes.
- Stills of relevant spice products.
- The Video clips used slomo to creative a style of spices being poured or an item of food being shrouded in flames.
Outcome
80 plus pieces of content that was edited into different formats for different platforms eg. square for instagram, landscape for Twitter and Facebook and vertical for stories. Over the quarter these assets were seeded onto the various platforms and multi-channel marketing by William Murray Communications for Santa Maria. ‘The chef video’s and photography they shot were instrumental in helping to drive 25% of all traffic to Santa Maria’s web shop.’ Anita Murray, William Murray PR & Marketing