Overview
To create engaging content for William Murray’s client Lactalis UK and Galbani cheese that will then subsequently be used within Lactalis’s foodservice communications.
Objective
To create one long form video of the Cicchetti Challenge with chef Charlotte Vincent and chef Rory Larkin, professional development chef creating dishes with Galbani cheese.
To create two short form videos featuring Charlotte Vincent creating dishes using Galbani cheese.
Production
Kitchen Studio Hire, Battersea was used for this production providing a kitchen set-up ideal for filming. A crew of three was required to manage a three camera set-up. One static for a wide shot that was filming continuously throughout the day with the other two cameras focused on Charlotte and Rory preparing dishes. A Cicchetti Challenge was staged and we captured the action of the two chefs demonstrating Cicchetti recipes. We needed to capture the camaraderie and the fun had throughout the day.
Equipment
X 1 camera – wide shot, using Canon C300
X 1 camera – Charlotte Vincent, using Canon C70
X 1 camera – Rory Larkin, using Canon C70
Lighting
Bowens mosaic MOS AIC bi-colour LED panels x 2
Stills Camera
Canon 5D
Editing
Approximately 400GB of content was captured from the day. Back at our studio we use the full Adobe suite. We sifted through the footage to select the elements to build out the story for the long form video. Selecting the music can be what helps turn a video into something more engaging. We felt the music selected really worked as it was fast, fun with an Italian frivolity. This allowed us to cut the footage to the pace ensuring that the outcome would be engaging. We used a combination of transitions and tools within After Effects to create the outcome enables sign off. The two shorter videos were based on the same style.
Photography
We captured some action shots throughout the day, cooking and final dishes together with some branding shots using available lighting.
