Objective
Here we have filmed CLEAN Linen ISO 9001 Quality Management Certified Laundry Process and created video content for a range of platforms, communicating to customers and prospects. In addition to taking stills photography to support the project across different platforms.
Process
The client delivered a detailed brief and script we interpreted visually for filming. A crew of three people was required. Two camera operators used Canon C300 Mk2 and a photographer used Sony A9 to capture the stills. We used a range of equipment including a slider and gimbal. Due to the ISO specification, the crew had also to wear barrier clothing which made the physical work more challenging. The majority was filmed on location at the Cheltenham laundry. We spent a couple of days at this location filming the following process to tell the story.
As this project was shot in 4K we collated a large amount of data which was stored on its own dedicated hard drives. Proxy files were used to make for swift and smooth editing. We then edited out the interesting elements that were loyal to the script. Text is always challenging to ensure that there is just the right amount of text to not distract from the content and ensure the colour and tone work with the video and don’t become lost. Grading is the icing on the cake.
Outcome
The video and photography are used on the CLEAN Linen website and for other communication tools, supporting the sales function.