Overview
To create engaging content for William Murray’s client Lactalis UK and Galbani cheese that will then subsequently be used within Lactalis Professional communications and website.
Objective
To create one long form video of Margarita pizza with Galbani Julienne Mozzarella and parmesan being demonstrated with pizzaiolo Davide Parato.
To capture stills of pizza making, finished pizza and Galbani product shots with Galbani cheese.
Production
Using a location kitchen in Waterloo, London. A crew of three was required to manage a one camera set-up. One static for was required because a tight environment and one chef demonstrating the pizza making. Using a combination of slo-mo and a speeded up camera meant that this would lend itself to the edit.
X 1 camera – Davide Paroto using Canon C70
Lighting
LED panels x 2
Stills Camera
Canon 5D
Editing
Back at our studio we use the full Adobe suite. Selecting the music can be what helps turn a video into something more engaging. We felt the music selected really worked as it was fast, fun with an energy complimenting Italian pizza! This allowed us to cut the footage to the pace ensuring that the outcome would be engaging.
We used a combination of transitions and tools within After Effects to create the outcome enables sign off. The two shorter videos were based on the same style.
Photography
We captured some action shots throughout the day, cooking and final pizza together with some branding product shots.
