William Murray PR & Marketing commissioned us to work with them on one of their clients projects, Paulig Pro and the launch of their Santa Maria Korean Range for the Foodservice sector. Projects such as this always start with the brief, followed by a pre-production meeting with William Murray and the client.
WATCH VIDEO
The Brief:
Part 1
The aim was to capture content of the environment at the chosen location, Bando Belly (now Jurkish) in South West London. The purpose was to create a series of videos for the product launch. We were there to film the food/dish demonstrations with Naz Ramadan, creator of Bando Belly. In addition to capture the Santa Maria Korean Range of products together with an interview with Nick Minchin. Stills photography was also an essential element for the website and socials.
Part 2
The launch took place in September, where members of the public were invited to taste the range. This needed to be captured and was to include all aspects of the event including sound bites.
The Production
A crew of three which included videographers and a photographer. Filming and photographer used natural daylight. Boom mics were used to capture the interviews.
The Edits
An overall promotional video was created and used to assist with the launch of the the new Santa Maria Korean Range. In addition, video shorts for social media were created. This also included developing the animated graphic at the front.
#KeysToKoreanTaste
Video Short 1 Seoul Bad Boy Chicken Burger
Video Short 2 Oh My Goch Chicken Wings
Video Short 3 K-Tots & K-Fries
The Outcome
Delivering content to deadline in readiness for the September launch. A rich quantity of quality content was created to support the campaign.