Overview
WineLogistics Ltd wanted to use video to communicate “what they do” in terms of wine fulfilment to customers and future prospects. The aim was to use videos in order to tell their story visually.
The Process
We built a brief and agreed on a shot list for desired visual outcomes. WineLogistics outlined to us the range of offerings of their business that we needed to capture and create an overall 2-minute video containing the key elements. In addition to create shorter videos of each of the services which would then be placed on individual pages on their website.
We spent a day filming at WineLogistics warehouse west of London capturing key activity in the warehouse from placing bar-coded wines on racks, picking the wines to make up a range of tasting packs for customers, capturing the recycling elements and wine fulfilment. A day was spent at the Oval cricket ground in south London where a large wine tasting took place that WineLogistics had been involved with the organisation of all the wine logistics for the event. Here we filmed content which included how the bottle photography was managed.
Editing with appropriate text added to create a long-form video and shorter videos to represent the various segments of the business to create the following video content:
- WineLogistics Long Form Video
- Virtual Wine Tastings
- Waste Management
- Wine Fulfilment
- Bottle Shot Photography
Outcome
Videos appear on the website homepage and on other pages of the website. In addition, they’ve used on social media to generate enquiry and to ensure clarity of WineLogistics’s offering.